《Social Science Research: Principles, Methods, and Practices》
https://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=1002&context=oa_textbooks
Table of Contents
Introduction to Research
1. Science and Scientific Research....................................................................................................1
2. Thinking Like a Researcher...........................................................................................................9
3. The Research Process.................................................................................................................17
4. Theories in Scientific Research...................................................................................................25
Basics of Empirical Research
5. Research Design .........................................................................................................................35
6. Measurement of Constructs.......................................................................................................43
7. Scale Reliability and Validity.......................................................................................................55
8. Sampling.....................................................................................................................................65
Data Collection
9. Survey Research .........................................................................................................................73
10. Experimental Research ..............................................................................................................83
11. Case Research ............................................................................................................................93
12. Interpretive Research...............................................................................................................103
Data Analysis
13. Qualitative Analysis..................................................................................................................113
14. Quantitative Analysis: Descriptive Statistics............................................................................119
15. Quantitative Analysis: Inferential Statistics.............................................................................129
